With more than 25 years in marketing communications, Trish’s career includes a combination of agency and client experience that proves invaluable when operating in the corporate environment.
Trish’s marketing skills were honed in public relations and promotions where she managed sport marketing hospitality programs for some of the country’s leading brands (Petro-Canada, Labatt). She has guided clients through some of their most sensitive and high profile projects. She is accustomed to working with the highest level of officials in government and corporate organizations and is invited to the boardroom table to provide content, program direction and development. Trish leads the creative development for the agency, zeroing in on objectives, grasping the intangibles and coming up with a customized approach. Trish believes in the importance of embracing new ideas and blending the latest industry trends to event programs. The team is accustomed to hearing Trish ask “But what are we doing that is unique?”
As a music lover, friends have surmised that Trish was a DJ in another life and she is convinced that whatever the occasion, there’s a playlist for that. In her spare time, Trish likes to be chief cheerleader for her university kids’ activities; read and run–although not at the same time, and figures she deserves to splurge on Chai lattes.