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Case study
Loblaw HR Summit
Loblaw HR Summit was a gathering of more than 400 HR professionals from across Canada. The program was designed to share strategy and business plans, but most of all, to create connections after more than two years away from colleagues and the ability to meet face to face.
The Event
A one-day conference featuring:
- Main Stage Wide screen – an 80-foot widescreen featuring animated content and engaging multi-media showcasing the client’s key messages and core values.
- Themed activations and menu planning for the Energize theme featured:
- A Zen lounge – the ability to hang out and plug into a specially curated Spotify playlist.
- A smoothie bike photo opportunity – you read that right – attendees pedaled to make smoothies.
- A hydration station featuring wellness flavours.
- Engaging Keynotes by Neil Pasricha (The Book of Awesome) and MC Jessica Holmes providing inspiration and humour.
- Venue management and hotel room blocks.
- A custom designed virtual venue.
The TK Difference
- A wow production that had attendees commenting as they entered the main stage, where we made content look and feel special.
- A vibe that allowed for connections, networking and if you wanted – to zone out.
- A virtual event – highly customized and produced that had virtual attendees saying they felt like they were in the room.
