A thought leadership campaign
The multi-tiered program was designed under the overarching 'Grow Your Business' with Salesforce, touching multiple audiences, distilling 14,000 leads down to a very targeted closing audience experience.
The creation of a high touch, curated experience for executives featuring celebrated authors and thought leaders.
A Creators Dinner with a 'who's who' of tech industry leaders and local dignitaries.
An invite-only experience to an evening with Michelle Obama and main stage sponsorship with a high-profile Salesforce executive keynote.
A buzz was created through the Salesforce brand ambassadors driving traffic to the Salesforce Greenhouse exhibit and distributing sprout pencils to drive home the 'Grow Your Business' campaign.
At Salesforce, customers are welcomed into the Salesforce family as Trailblazers. We designed a unique experience inviting select customers visiting the exhibit to the #WeTheTrailblazers Lounge that turned into a hot spot for the festival closing on Toronto's King West.
The TK Difference
An immersive Trailblazers entrance saw line-ups forming with festival goers wanting to see and be seen at the closing party.
Inside the #WeTheTrailblazers Lounge a celebrity DJ performed. A180-degree photo booth and a custom developed Augmented Reality experience had party goers staying long into the night.
The creators dinner featured a one of a kind cloudscape table wrap at one of Toronto's exclusive restaurants.
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