Elevating tradeshow design and events with the attendee experience at the center of design inspiration.
We have created multiple tradeshow booths and experiential activations for Dell across the US and Europe.
For each tradeshow booth, our highly experienced 3D design team is charged with creating a visually appealing, interactive space that is on brand, gives a nod to the exhibition customer base i.e media and visual artists in fun compelling ways.
Demos were cleverly arranged to invite conversation and the centerpiece for all booths - an extensive monitor wall layout with custom content displayed across multiple screens. QR codes across the booths have led to further product information and engagement.
The TK Difference
Our exhibition designers deliver the wow, unique moment to attract attendee attention to the booth, and we are repeatedly told that we approach booth design and construction in a way that makes our clients shine and their lives easier. From render to reality, a client's brand and vision is brought to life with creativity and years of exhibition design acumen as the driver.
Our 20’ x 20’ booth at Siggraph in 2022 won Best Tradeshow Booth at the Canadian Event Awards for it’s nostalgic celebration of the 90’s for Dell’s 25th Anniversary of Precision. An oversized CPU acted as a selfie spot, creating buzz and excitement. One year later we played off an artist studio vibe and asked ‘What’s in your toolkit’ with a dramatic and playful large toolbox showcased on the side of the booth containing product information and fun surprises related to Dell’s toolkit of products and the show itself.
Experience Design is at the root of our approach
An evening event as a spin off from the booth at Siggraph celebrating the 25th Anniversary of Dell Precision, created further excitement. An invite only event celebrating 25 years of innovation and product leadership in the workstation business where guests were invited to take a trip down memory lane and then look towards the future in an immersive and highly engaging event. We transformed a ballroom space with a room wrap of tech trivia, a time capsule entrance, 90’s props and a DJ spinning 90’s tunes.
Guests entered through an experiential walkway - a retro Dell monitor and tower, with oversized keyboard as the registration/swag desk.
“I can’t thank TK Events and their support staff enough for the incredible work they did pulling together our Precision 25th Anniversary Experience. We went in with what I considered a fairly ambitious plan, and it was executed flawlessly. I’d never before worked with an agency and felt like they fully understood exactly what my vision was, and had a plan for how to get there, until now.”
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